It was a part of my Halloween series and uses a 3D model and textures to create that look. The filter is interactive as it allows the user to tap on the screen to adjust the intensity of the red texture.
Filter Link: https://www.instagram.com/a/r/?effect_id=1312775282179741
To view other filters please go to http://www.instagram.com/shahwalis
(Please click watch in full screen for a better experience)