DOPEaMEAN

DOPEaMEAN has been a project that has been under the works for the past few years. It has been a very rewarding process even though it had its obstacles. I have always wanted to have my own clothing brand and after years of thinking, deliberating, wandering, denying, procrastinating, trashing, building and rebuilding, DOPEaMEAN is finally going to launch in the UK this year (2019). It is a unisex luxury streetwear brand and the vision was to come up with a streetwear brand that was not just about buying 'Blanks' from textile manufacturers and printing on them and then selling them for an insane margin. It took a lot of work. From sourcing the fabric; finding the right manufacturer; building a supplier and logistics channels; working on the technical e-commerce bit of it all; getting samples made; rejecting the samples; remaking the samples to online graphic design and building hype on social media. But in a few weeks, the e-commerce website will go live. Here it is for all of you: www.dopeamean.co.uk *All the artwork below for the marketing and instagram feed was produced by me.