Barclays Game-changing SmartBusiness Insights with Frank Lampard

  • David Wyatt
  • Dele Kupoluyi
  • Fan Ge
  • Danny Fairley
  • David Ward

This video demonstrated how the right data insight can not only give you the edge in business, it can also help you win a penalty shoot-out against football legend Frank Lampard! A Barclays branch manager & Sunday league goalie Ali Samad, was chosen to have a penalty shoot out with a mystery footballer, which was revealed to be Frank Lampard - the two were kept apart during filming so the reveal was a genuine surprise. Ali used smart data insights to correctly guess which direction Frank would take his penalty.


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