BBC Food migration

  • Becky Colley

• Supporting the migration of BBC Food from a legacy platform onto WebCore • Utilising the WebCore Design System and BBC GEL to streamline migration and better consistency for users • Making data-informed design and accessibility improvements, such as changing the page content hierarchy, replacing icons with words, and ensuring WCAG 2.2 are met to at least Level AA (Google PageSpeed Insights accessibility score is now 100 out of 100) • Helping boost SEO, contributing to visits increasing by as much as +137.6% year-on-year, unique visitors by up to +108.4% YOY, and users by +238% • Increasing visits from 1.2m to 5.4m, per SEMrush Traffic Analytics • Considering the BBC's strategic goals to create other opportunities that also benefit users, while allowing for continued delivery at pace • Generating an ideas and experiments backlog to help drive future growth • Working as part of a multi-disciplinary team and collaborating with BBC stakeholders and colleagues across UX&D, Brand, Editorial, Product, Data, Delivery, and Engineering

BBC Food migration by Becky Colley
BBC Food migration by Becky Colley
Becky Colley
Lead UX Consultant