BdeGust

In collaboration with brandbuch Design: Josh Nathanson Photography: Joan Diví This project was born from a dream to create a business that not only makes delicious beers, but also helps make the world & the environment a better place. The result is BdeGust (deriving from ‘ve de gust’, which means “I feel like it” in Catalan), a socially responsible company. They are Committed to Kindness, a promise that is put front & center of everything. They grow their own hops locally, hire people who are at risk of social exclusion & a percentage of their profits go to charity. So this required an equally caring design to match... Each bottle is illustrated with a hug, to represent the kindness that this brand expresses. The hands come together to hold a heart, the purest symbol of love & joy that BdeGust wants to give back to the world.