Be Extra With Alexa

BRIEF: We need you to find the most creative ways possible to tell consumers that “with Alexa, your voice now enables you to do even more”. Think about it - your voice already has so much power. INSIGHT: To portray power within our voices, Alexa supports several languages, illustrating how the possibilities for communication with Alexa are limitless, regardless of origin. SOLUTION: #BeExtraWithAlexa with a fresh aesthetic to encourage the audience to be as big and bold with the languages Alexa offers, creating a space for them to express themselves using their mother tongue. The campaign's message is to let the people ask solid questions limitless with no language barrier.