MAKING WHAT IF REALITY

INSIGHT: 7894 children were permanently excluded from school last year. Only 3% of them did not carry knives. SOLUTION: Making “What If?” Reality is a campaign that focuses on echoing the children's voices by creating a typeface using their handwriting to tell their stories. I would love to introduce you briefly to this project. As the video speaks for itself, I won't get into details, but I created a typographic-led campaign to raise awareness of knife crimes. Working on this project made me realise that design can go beyond aesthetics. It was the first time I felt I could contribute to the world through my design or ideas by inspiring others to take action. It might have been a simple competition brief for others, but it was an epiphany of how much more design could be.