Belles Fleurs, a typical low-key flower shop located in a residential area of central Prague, the capital of Czech Republic, sells beautiful ranges of flowers and bouquets. The sales are realised in a traditional way; flowers are displayed alongside the interior of the shop, or for more demanding customers, several bouquets are designed and kept by the entrance. The store’s current dull image and badly designed promotion inspired me to create these refreshing and modern prints that flourish Belles Fleurs products and services and enhance their image.
As a regular customer I recognise Belles Fleurs’ high quality products and services. I am convinced however, that they need to improve their promotion and overall impression of the brand to attract any new customers.
The prints I designed would be an excellent way to achieve this goal.
Located in an affluent neighbourhood, with pedestrians passing frequently, the attractiveness of the windows play the main role of inviting people in. Rather than being just another flower shop, these posters insinuate a sense of luxury and uniqueness, turning Belles Fleurs into an upcoming trendy neighbourhood store.