betty Brand Launch Campaign

  • Abigail Green

Launching new brand betty, IAMT wanted to encourage 11-14 year old girls to discuss and learn about puberty. Aiming for a brand campaign that desensitised the subject with honesty and humour, betty’s fully integrated design-led campaign included press, social and cinema ads to voice their brand message ‘it’s perfectly natural’.

betty Brand Launch Campaign by Abigail Green
betty Brand Launch Campaign by Abigail Green
Abigail Green
Graphic Designer