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BFI

Branding for a fashion-themed film festival hosted by the British Film Institute. (Student brief) Keywords: edgy - experimental - elusive

For this brief I decided to challenge the clichés around haute couture and create something unexpected. In a departure from a glossy, ‘Vogue-esque’ aesthetic, I was inspired by the edgy look and feel of alternative fashion magazines.

BFI by Elnaz Soltan

The festival branding was featured on a poster which emulates the cover of an alternative fashion magazine. Rather than polished images of models, I opted for black and white stock imagery that subtly embraces their bodies, whilst creating a sense of intrigue.

BFI by Elnaz Soltan

An elaboration of the poster design, the branding was also rolled out across a festival brochure. It opens to an introductory page featuring an oversized paragraph in ‘Sabon’. I chose this as an edgy alternative to ‘Didot’, the typeface often associated with fashion editorial design.

BFI by Elnaz Soltan

BFI by Elnaz Soltan

Meanwhile, the A3 interior page is a culmination of the visual identity. In particular, the asymmetrically aligned content features experimental typographic language such as vertical paragraphs, as well as cropped text which adds to the elusive feel.

BFI by Elnaz Soltan

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Skills

: Freelance Graphic Designer