Birchall Tea - Height of Discernment
Challenge • Launch a new consumer tea brand to an affluent household shopper. Create a competitively powerful consumer brand to be sold both online and in premium retail outlets whilst energising trade relationships.
Advertising • ‘Drink The Splendour’ Animation series looked to transport the audience to the magnificent places the ingredients come from and elevate taste credentials to a Core and Potential audiences.
Partnerships • Partnering with the exclusive Rosewood London Hotel to create a truly unique tea tasting experience to showcase the taste difference and quality to key influencers. Subsequent to this success the Tea Tasting experience has been taken on a regional tour.
Brand Content • Birchall’s Britain is an on-going content platform where Birchall Tea lends its discerning view on the British Isles. Focuses on the audience passions of food, culture and travel, and is delivered through engaging editorial, imagery and video content. Appealing to both Core and Potential customers and wider Aspirational audiences.