Waldorf Astoria Hotel & Resorts - Awake Your Senses
Challenge • To create a central communication that could be used by each hotel to celebrate its quality and the variety of luxury experiences that they each offer.
Advertising • Celebrated these experiences through sensory creative to appeal to Core and Potential audiences.
Partnerships • To expand on the existing hotel experiences and in line with the audiences we were trying to attract, we partnered with local luxury brands for additional one-of-a-kind experiences. For instance the fine jeweller Bulgari in partnership with the Rome Cavalieri.
Brand Content • On-going content celebrating these incredible sensory experiences available at the hotels through highly desirable editorial and engaging video content.