Blockspace: Brand Integration
During my time at Thirdway, I worked on several interior office fit-out projects. In this instance, Blockspace, the innovative tech company known for its avant-garde ethos, approached us looking to once again change up their office for the better. At the core of this transformation is a shift away from the traditional desking, In favour of even more culture and collaborative spaces.
My task on this project centred around brand integration into the proposed space and also the design of our branded submission and pitch proposals to Blockspace. Primarily, I looked at ways of incorporating elements of Blockspace’s brand identity into the design and decor of their proposed space in the HYLO building. I worked closely with interior designers and commercial managers to make sure that my branding proposals met the needs of the design and were on budget.
Across the lifespan of this project, I ended up producing several branded documents, some print collateral and a branding proposal for one of the walls in the arrival area.
Blockspace wanted to create a cohesive and unified brand experience for employees, customers, and visitors. By integrating branding elements into the interior fit-out, companies can reinforce their brand identity, enhance brand recognition, and create a consistent brand experience across all touchpoints.
