WaterAid's toilet-focused mud run fundraising event - took place in various locations 2015-18 Formerly known as 'Tough Sh!t' I was responsible for all areas of the event from concept to execution - including project setup, strategy and coordination, product rebrand, social media channel management, supplier and sponsor relationships, logistics and on-the-day delivery, budgets, staffing, multi-channel marketing, participant communication, reporting and event evaluations