Bonjela Teething Gel

  • Helen Laird

Challenge: To make an advertising campaign for Bonjela Teething Gel using a specific emotion to drive the whole campaign. I chose disgust and humour. Background: Parents often just want a quick and effective solution for their child’s pain, but still prioritise reliable brands as the answer. Teething is a hugely stressful time in a child’s development for everyone in their family. During this stage it can feel overwhelming. Strategy: To proposition Bonjela as the answer to teething, but not quite everything else. Proposition: Parenting is hard enough

Bonjela Teething Gel by Helen Laird
Bonjela Teething Gel by Helen Laird
Bonjela Teething Gel by Helen Laird
Bonjela Teething Gel by Helen Laird
Helen Laird
Copywriter