Ecotopia Refill Shop Leeds

  • Helen Laird

Challenge: People feel that the journey to sustainability is too huge of a problem to tackle themselves and don’t feel they can make a real difference. I needed to remind people that being eco-friendly is easy when you know how. Background: Ecotopia is an independent business which allows its consumers to live a more sustainable lifestyle through eco-friendly refill products and services. Originally established to challenge unconscious consumerism. In an era of inspirational climate change activism, people are drawn to a message of sustainability. Ecotopia’s community influence within Leeds city centre meant they had an opportunity to inspire a local movement of sustainability. Insight: People don’t see the value of small change until it becomes larger and obvious. Proposition: It’s easy once you know how