Branding a building.

  • HJ Kim
  • Brian Mauger
  • Isabel Sierra y Gómez de León

Sir Norman Foster’s new European headquarters for Bloomberg, in the City of London, is a groundbreaking statement in many ways. One key architectural feature is a bronze triple-helix ramp that lets employees travel from through the building’s vertical open space.

We engineered this identity for the building launch, and as a badge of membership for its inhabitants. We are always reinterpreting the form for different spaces and formats in the building and its’ spaces.