Branding a building.

Sir Norman Foster’s new European headquarters for Bloomberg, in the City of London, is a groundbreaking statement in many ways. One key architectural feature is a bronze triple-helix ramp that lets employees travel from through the building’s vertical open space.

We engineered this identity for the building launch, and as a badge of membership for its inhabitants. We are always reinterpreting the form for different spaces and formats in the building and its’ spaces.

Team Credits


Brian Mauger

  • Studio Operations


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Bloomberg Studio
Bloomberg's in-house brand, content and design group.
Isabel Sierra y Gómez de León
Creative director
Global Creative Director