Campaign Line: Bringing Out The Best Stories
Problem: Only 1 in 5 young people spend time with grandparents.
Insight: It's easier to chat over good beer.
Strategy: Make BrewDog the ice breaker for interesting stories between both generations.
50% have no idea what their grandparents did before retiring... Do you?
3 OOH Posters
Placed on bus shelters, billboards in high traffic areas, outside pubs & bars and in magazines (JD Weatherspoon, Pub & Bar, DIY Dog).
Placed on every table in bars & pubsfrom Lands End to Marshall Meadows Bay.
You decided to go to the bar with your grandparent. But where do you start? how do you find this deep dark stuff out?
By challenging them while offer up yours.
Given out with any Brewdog bought by someone using the 50% off deal.
The questions are aimed at getting them to chat about new topics.