Lunar

  • Alex Roe

Do you have an issue getting to sleep at night? Nearly 1/3 of the UK can't, costing the UK around £40 billion each year. Lunar is a drink I designed to solve that! Campaign Line: Stop Counting Sheep, Get Some Lunar, Get Some Sleep Problem: The launch of a new brand and product. Insight: A well known saying when you can't get to sleep is to try 'Counting Sheep.' Strategy: Tell people Lunar is a better way of getting to sleep than counting sheep.

The Pack Design

Lunar by Alex Roe

3 OOH Posters

Displayed on the underground and bus shelters.
Lunar by Alex Roe

TV Adverts

Played after midnight (more on my portfolio).
Lunar by Alex Roe

3 Youtube Pre-roll Ads

They last 30 seconds. Press "Skip counting sheep" to go to the Lunar website.
Lunar by Alex Roe

Vending Machine Sticker

To go in front of the Lunar can.
Lunar by Alex Roe

Clock

  • This ordinary looking clock will be in Hotels/ B&Bs and Premier inns.
  • But at midnight it will change to just sheep and then 10mins later the line.
  • This will then alternate between them till 5 the next morning.
Lunar by Alex Roe

A Series of Escalator Adverts

Lunar by Alex Roe
Alex Roe
Creative