Lunar
Do you have an issue getting to sleep at night? Nearly 1/3 of the UK can't, costing the UK around £40 billion each year. Lunar is a drink I designed to solve that! Campaign Line: Stop Counting Sheep, Get Some Lunar, Get Some Sleep Problem: The launch of a new brand and product. Insight: A well known saying when you can't get to sleep is to try 'Counting Sheep.' Strategy: Tell people Lunar is a better way of getting to sleep than counting sheep.
The Pack Design
3 OOH Posters
Displayed on the underground and bus shelters.
TV Adverts
Played after midnight (more on my portfolio).
3 Youtube Pre-roll Ads
They last 30 seconds. Press "Skip counting sheep" to go to the Lunar website.
Vending Machine Sticker
To go in front of the Lunar can.
Clock
- This ordinary looking clock will be in Hotels/ B&Bs and Premier inns.
- But at midnight it will change to just sheep and then 10mins later the line.
- This will then alternate between them till 5 the next morning.