British Airways X Jessie J - Tokyo Takeover

Pop star Jessie J brought a piece of London glamour to the streets of Tokyo as she boarded a red London bus in the heart of downtown Tokyo to help British Airways bring a slice of eccentric British culture to the Japanese capital. The star – famous for songs including Price Tag – surprised locals by appearing as part of British Airways’ London For Less campaign, which is highlighting the fantastic value foreign visitors can currently enjoy in England at the moment. British Airways pilots and crew took over Tokyo’s streets to celebrate how international travellers into London could enjoy the city’s most famous attractions for up to 45% cheaper than usual following the appreciation of the Japanese Yen. As part of the event, members of the public were invited on board to meet Jessie J and take part in quizzes and karaoke contests to win prizes, including British Airways return flights to London in both its World Traveller and luxurious Club World cabins. Others picked up exclusive discount booking codes for ba.com. And for those who couldn’t make it on board the London bus, British Airways also ran a Twitter competition to win a pair of World Traveller (economy) tickets to London. All locals had to do was simply share the London Bus service announcement on VisitBritain’s twitter account (https://twitter.com/visitbritain_jp) or comment using the #お手頃ロンドン(#Londonforless) hashtag to be in the draw.