CATHAY PACIFIC ARIA SUITE - EUROPEAN LAUNCH

To introduce its new Aria Suite, Cathay Pacific reimagined the traditional airline launch and transformed it into a theatrical experience, placing guests at the heart of a performance that celebrated elevated comfort, world-class luxury, and the art of exceptional travel. To mark the European debut of the Aria Suite, Cathay Pacific hosted an immersive launch event at Theatre Royal Drury Lane in London, transforming the theatre into a luxury travel experience. Guests experienced the Aria Suite in an iconic venue, reinforcing the concept of the best seat in the house. Attendees, including VIPs and Andrew Lloyd Webber, had a first-hand look at the privacy, comfort, and design of the new Business Class cabin. Cathay Pacific heightened excitement by offering Business Class flights to Hong Kong, making the experience tangible.