BRITISH RED CROSS #RAPPEDUP

  • Maria Ines Leiria
  • Sara Soares
Get your First Aid #RappedUp.
No parent wants a brand to school them or make them feel guilty about their parenting, so we asked kids to be our messengers and show their parents they need skills to handle a crisis situation. Kids kinda look and act like rappers anyhow, so we just went all out and created blinged up first aid music videos. That's how we roll.
BRITISH RED CROSS #RAPPEDUP by Maria Ines Leiria
Maria Ines Leiria
Associate Creative Director
Sara Soares
Global Creative Director