Brief: To revitalise WKD and showcase the brand in a new light.
Concept: The concept revolves around the hosting of a mixology and cocktail pairing night for the alcopop brand WKD, with colour exposure techniques and jagged typography reflecting a “wild side” to the brand, never seen before. The campaign encourages attendees to reveal their “wild side” and be a part of the "go wild" movement.
*student brief