Camper – Telling the story of a brand through window design

  • Ana Beatriz Fernandes

As part of the RIBA Regent Street Windows 2018 - a yearly competition to design selected windows in London’s Regent Street - we worked alongside Spanish shoe makers Camper to design and deliver a temporary display for their shop window.

The brief was to design, oversee the manufacturing and install the piece on their store at Regent Street in a period of 4 weeks.

The display was inspired by Abdul Mati Klarwein’s Mallorca paintings and the material palette was drawn by the colours and textures of the island’s landscape. Representing a cross section of the island, the design brought Mallorca’s warmth and colour to Regent Street.

An array of coloured acrylic filters was used to evoke the sunset of Mallorca and to manipulate the display lighting, bathing the shoes in a Mediterranean light.

Moss, pine bark and solid pine timber were used to reference Mallorca’s ecological landscape – the scent of these materials intended to provide a sensory allusion to the island. Slabs of travertine and terrazzo reference the geology of the Mediterranean, with the seascapes evoked using coloured sponge and sand.
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Project developed at Freehaus design & architecture studio