Educate 12-18 years old about the fatal effects of sun exposure.
Guerrilla// We place tombstones at the head of the lay-down teens at the beach. An information sheet is placed at the back of the tombstone along with a sun screen sample.
Art direction: Mélissa Charland
Agency: CART1ER
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Translation:
Rest in Peace
Protect yourself from the sun.
Just five sunburns can double the risk of getting skin cancer. Sunscreen, hats, long clothes, limited exposure. All means are good to counter the "ultraviolent" rays.