Speedo

Many people are not able to swim and carefully avoid facing the challenge.
We want to change their attitude towards water, by getting to know it once again, as if it was the first time.

Execution 1: We target people who can't swim or are afraid of water on google. Users are taken through an interactive swimming lesson at the end of which they are given a discount and a free lesson in the closest swimming pool.

Other executions are coming soon.
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Project Team

Mélissa Charland

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  • MW Art Director
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Chiara Chessa

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  • copywriter
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