Chameleon Studio Branding

The group's brief was to create branding for a studio that represented us. There were a few artifacts that were needed, a website, look-book, and stationery such as business cards, letterheads, and compliment slip. As a group, we wanted to show how we could adapt to many different Graphic Design situations. Therefore we thought Chameleon was a fitting name for our studio. We presented the idea of a Chameleon through texture and colour.

Within the look-book we experimented with different techniques such as foiling and cut-outs as well as textured paper and images. We managed to create a very tactile brand which reflected all our individual skills from digital to print.