Change The Channel
To help generate more visibility for women in sport, Kelsey Freeman and I co-founded the Change The Channel initiative, encouraging pubs to screen the Women’s World Cup. We did more than change a few channels - we changed opinions about women in sport. As featured online by ELLE, Vice and the BBC 6pm news.
Not only did we drum up press support but industry support too.
Associate Chief Executive of the British Beer & Pub Association got behind us, as well as football publications & communities.
We also partnered with nightlife app DUSK to curate a bespoke edit on their app, highlighting all of the pubs and bars for progress where you could also get a free drink.
We've got loads more planned for Change The Channel, so watch this space...