The Client Challenge:
- Positioning Primark as a high-street brand that combines style, quality and value for a diverse and inclusive audience.
- Driving mass awareness for AW21 capsule collections in the UK market
The Results:
6M+ views on TikTok across AW21 capsule collections, incorporation of test and learn strategies that drive consideration for Primark as a purely physical fashion retailer. Next steps include strategising for "always-on" Tiktok activity including ambassador programmes, and community growth to increase their share of voice in the UK market.
Project Tags
Companies
Primark
- Fashion and Textiles
Fanbytes
- Advertising