Changing Perceptions with Primark

  • Liamara Caesar

The Client Challenge:


  • Positioning Primark as a high-street brand that combines style, quality and value for a diverse and inclusive audience.
  • Driving mass awareness for AW21 capsule collections in the UK market
Changing Perceptions with Primark by Liamara Caesar
Changing Perceptions with Primark by Liamara Caesar
Changing Perceptions with Primark by Liamara Caesar
Changing Perceptions with Primark by Liamara Caesar

The Results:


6M+ views on TikTok across AW21 capsule collections, incorporation of test and learn strategies that drive consideration for Primark as a purely physical fashion retailer. Next steps include strategising for "always-on" Tiktok activity including ambassador programmes, and community growth to increase their share of voice in the UK market.



Liamara Caesar
Associate Director, Brand Solutions