Chromotion

For the launch of Lady Gaga’s new album Chromatica my team and I were tasked with creating fan content across social media. The focus was her 15-30 year old fan base. Thus the challenge was to extend her existing visual identity into a cohesive campaign that would connect with them. We explored her distinct retro futuristic style, which also includes a heavy emphasis on inclusivity. As such we were able to utilise her existing collateral in a number of 2D and 3D executions that contributed to building the narrative around the album.