OneForOne & the British Red Cross

  • Joshua Wright

OneForOne is the brand for Piccolo's annual charity drive. In 2018 we partnered with the British Red Cross (BRC) to raise awareness of a serious social issue. Refugees face a lack of access to decent quality food for their children. I was briefed to create an explainer film using the BRC’s statistics to show the lack of government support for vulnerable people. In doing so also encourage consumers to buy Piccolo knowing that it would ensure a good meal for a disadvantaged child over the Christmas period.