citizenMovement

Brand guideline and race collateral for citizenMovement, the charitable initiative from citizenM.

The dynamic ‘M’ symbol is used as a graphic device to represent the idea of movement. The symbol references the M of the citizenM mother brand whilst being versitile enough to cover the wide range of causes that citizenMovement would eventually support.
The first fundraising event to use the citizenMovement identity was a charity ride from London to Paris in aid of World Bicycle Relief.