Citruz Records - content creation and branding

Concept for the branding of “Citruz Records“, a left field music label based in the UK. The branding is centered around citrus fruit both in colour pallette and in copywriting, making references to citrus related words like juice, produce, freshness and pressing. Social media content and a newsletter were assembled using set brand guidelines. Content includes promotion of signed artists, announcing of new playlists and upcoming events powered by Citruz.