Brief: Create a campaign which motivates public pressure on the National Gallery to end its relationship with Shell.
Solution: The Still Life campaign uses imagery that illustrates the real effect oil spills have on our natural world. Famous still life paintings from the National Gallery have been recreated drowned in oil. Online and offline assets spread the word of this awareness campaign by subverting the graphics of the National Gallery.
Outcomes: Poster Campaign. Campaign video. Educational Publication. Campaign Strategy. The copy is written in language similar to the tone of the National Gallery. The tag line “clean up the arts” delivers the call to action for the public and gallery.
Impact: The campaign has been used to assist the cause of Art Not Oil group in their constant efforts to divorce oil sponsorship from public institutions.