ClearScore, a purpose-led company, came to us in 2016 on a mission to disrupt the industry - give people access to their credit score & report for free for the first time (versus Experian forcing them to pay £15 for their own data.) Led by Justin Basini & VC-backed, this tech company had a clear ambition for growth from a base of 1 million users, to achieve 2 million incremental sign ups by 2019. We identified two clear barriers to growth. Firstly very few consumers were aware of the brand. Secondly, the behaviour of credit score checking was unfamiliar to (and often feared by) most consumers.