Clementine

Clementine are a start-up with an ambitious plan — to reduce the stress and build the confidence for millions of women using hypnotherapy. Not only did they need a rebrand but so did hypnotherapy. To help give it a facelift and improve the understanding of what it really is, dispelling some of the myths. We created a feminine (but not too girly), approachable and confident brand that reflected their no nonsense take on wellness. A strong, ballsy tone of voice, that got a bit sweary at times, played a large part in doing this, along with a fresh colour palette and illustrations. We gave them a range of marketing assets to help them stand up to other major wellness apps and get cut through in a busy industry, in the next phase of their growth.