CYO

Boots Walgreen Alliance had a concept for a new beauty brand, seeking to connect with young people across the US and UK with its fresh ‘mix, layer, hack’ philosophy. Working with the Studio of Art & Commerce, we created an identity that expressed freedom and vibrancy. Mixing and combining of elements with a bright gradient brush stroke and colour palette. We used a grid system, that we break through and played with as a metaphor for breaking the rules and having fun with make-up.