Teora

Te Ora came to us with an idea for a range of vitality bars using functional food. Where the combination of ingredients would effect your mood and do more than just give people energy. Bringing together recipes sourced from ancient cultures, for their healing qualities, that were now able to be underpinned by science. We reflected this in the branding using a modern take on ancient symbols, along with combining a confident san serif and an expressive, energetic handwritten font. We added a nod to pharmaceuticals with the packaging and a positive, approachable feel in the rest of the identity with a vibrant colour palette.