Coca-cola Freestyle

  • Maxwell Harrison
  • Charlotte Gin-Sing
  • Roland Lindner
  • Karol Bednarczyk
  • James McNaught
  • Phil Arthur

Coca-Cola Freestyle is a touch-screen beverage dispenser that allows users to choose from 100+ Coca-Cola drinks, as well as the ability to mix in custom flavours. Working across all stages of the customer journey, the identity system introduces the technology as a fun and exciting new opportunity for choice and expression. The new identity also had to clearly show and honour the range of Coca-Cola product brands and flavours, as well as clearly belonging to the core Coke brand. Key involvement under the direction of ForPeople.