Coca-Cola Sensorium

  • Lucy Hutchinson
  • Eloise Clarke

Tto celebrate and help build awareness of the coca-cola original taste, and to make consumers understand and perceive that coca-cola original taste and coca-cola zero sugar deliver the same brand promise, we were tasked with creating an immersive sensory experience, located in shopping centres across the UK. within the stand, visitors were invited to engage their 5 senses through the great taste of coca-cola, whilst shaping their choice towards a zero sugar variant.