• Alexander Thurman


To create a brand and lookbook to showcase the soon-to-be-graduates from the MA Fashion course at the Royal College of Art. The event, known as RCA Cohort is an opportunity for employers to find the industry's next crop of talented fashion designers.


The work shown at RCA Cohort is not the final article. There are still adjustments to be made, tweaks to be considered and details to be refined. I wanted to create a brand that was playful and illustrated the WIP nature of the work by overlaying the workdmark with hand drawn commentary and highlights showing that the design process is not complete.