Coke x Adobe x You

  • Jamie Rankin

A conceptual response to a discovery brief set by Coca-Cola & Adobe, two brand giants coming together for this years Olympics (now postponed until 2021). We had to work within the confines of the brief so only using the assets and colour ways provided to come up with visual executions and lock-ups to celebrate Tokyo 2020. We explored the letterforms, icons, flag, maps, brand graphics and limited palette to work on recognisable concepts. Despite the variety and diversity of each execution they all knitted nicely together as one project.