Using existing footage and working with a motion designer, I wrote and storyboarded a launch film for the campaign.
One thing we needed to avoid was a 'Boaty McBoatface' outcome – so we needed the designers to maintain an element of control over how this car would look.
Using exclusive new designs from Ford's team for each component, we built the car piece by piece, and wrote a series of polls which we put to the gaming community. Gathering votes for a collaborative outcome.
See the launch film and Twitter thread here: https://twitter.com/TeamFordzilla/status/1237014628602982400?s=20