'Converse: Spark Progress'

  • Richie Babalola

Was part of both the strategic and creative process for the 'Converse: Spark Progress' campaign. We were briefed to come up with ideas in how Converse could once again engage and endear themselves with the young female audience. We came up with the plan to give young creators and changemakers from recording artists to fashion designers, and activists a platform to express their passion and creativity. Eventually, creating a hero film to document the journey.