The mission was to produce a general awareness campaign for the arrival of the Spaceport in Cornwall, to positively engage with the Cornish public, and by extension the Cornish County Council.
We wanted to have a feeling of Cornish Pride and instill ownership of the new Spaceport into the locals, rather than it feeling like an intruder in their neighborhood. We also wanted to inspire the locals to want to be involved in the Spaceport's future, and feel like it will become a part of their history.
The art direction aimed to keep in mind local Cornish roots, and show how the new Spaceport will help existing industries, and invigorate new ones. With both a physical poster and postcard aspect of the campaign, and a social media side, talking with the public rather than at them, was the overarching theme of all of the executions.