The Coutts Signia card was designed as the ultimate credit card; more of a lifestyle choice than an actual financial product. Created for individuals with a high disposable income, both the card and it’s appropriate services were unique at the time the package was developed.
Using revolutionary plastic printing techniques, the card was manufactured in Zürich, Switzerland and state of the art 3D printing techniques were used which had never been seen before in the financial product market.
The card was so exclusive that the holder’s signature was stamped in metallic ink onto the front of the card negating the need for a signature strip on the reverse.
A suite of exclusive services were also offered which included a 365, 24/7 concierge team that would fulfil any request, however outlandish;
‘You need an outfit for your partner from Yohji Yamamoto in Tokyo? Consider it done. Whatever you want, we can make it happen.’