Creating a Queen for O2 Priority

O2 customers had the chance to buy tickets to see Beyoncé's tour Mrs Carter before anyone else. And we had the opportunity to come up with the campaign idea to promote this exclusive offer. Directed by Jonas Akerlund, the film reveals queen Beyoncé's epic arrival in England. The film had a very positive response from fans and general public. Beyoncé loved the campaign so much she used our idea as material to promote her tour around the world