Creative Lives in Progress Feature

Working on MINI’s account at agency Anomaly, Callum Ritchie’s role as a social community manager involves monitoring social media engagement and collaborating with others. It’s this community-creating spirit that has defined the Norwich-based creative’s career so far – with no signs of stopping anytime soon. Telling us that the key to career success is to “go out, enjoy yourself and make a load of friends”, Callum co-founded community events company, Site Collective, helping other creatives like himself weave webs around the arts world. Here, we talk to Callum about working in as many disciplines as he can and why FKA Twigs’ album Magdalene is the record that inspires him the most.