CROSS-SENSORY TYPOGRAPHY: the future of type through the computational lens (2020)
‘The new Typography is not just about type, it is also about color, texture, lighting, three-dimensionality, and motion. It blurs the boundaries between language and image creating new visual identities and a new visual syntax for words and phrases. The new typography expresses ideas and feelings – on pages, screens, and all around us in the everyday environment.’ – The New Typography: An Interdisciplinary Symposium
Noble, I. (2003). The New Typography. Eye Magazine.
Cross-sensory typography: the future of type through the computational lens is a speculative typographic, research project. It lays its basis on theories that discuss how typography is moving towards a multi-sensory future where the static becomes fluid, dimensional, and reactive and technology is the catalyst.
Throughout the project, synesthesia is used as a metaphor for explaining the typographic speculations and experiments. The curation of materials aims to open a discourse about the advancement of typography concerning automatization. Does the future involve the principles of synesthesia being employed by typographic design? Synesthesia is a principal notion in the analysis of the link between media, culture, and the sensorium. Heyrman(2005) defines it as a natural form of virtual reality. Synesthesia is a neurological condition, in which one sensory stimuli causes different sensory physical experiences as a result of perceiving one or more different senses by cross-modal association, which is automatic, involuntary, and irrepressible (Merter, 2017; Harrison & Baron-Cohen, 1996; Cytowic, 2002).
This project aims to involve the audience in a discussion about the future of typography and technology by casting light on the new design approach: the fusion of emerging adaptive technology with multisensory design.