EXPERIMENTAL TYPOGRAPHY AND THE NEED FOR THE EXPERIMENT (2018 - 2019)

This project is about typographic experimentation and research — and its meaningful application. The design is a reflection, a reaction, and an interpretation of the text concerns within the project. Initial reading and research of Wim Crouwel's manifesto (typography today, new edition, 2003) serve as the base for this design exploration. Etymology and hidden links within language was a focus within the project. ​The purpose of the project is to explore and reflect upon Crouwel’s words and give them a new form. The most important part of creating the outcome was involvement with different materials and developing creative explorations. Within the project's premise was an exploration of unconventional ways of understanding the objects that surround me. The 'First Things First' manifesto by Ken Garland and concrete poetry represented an inspiration within the design process. The outcome is a curation of all the typographic explorations created, together with the full text of Wim Crouwel's words - in the form of an A4 publication, printed on uncoated paper.